Program

12.30 – 13.10 | Registration & Coffee

13.10 – 13.15 | Welcome

13.15 – 14.05 | Panel : Cloud Strategies for Business

Leverage the power of the Cloud

Enterprise IT is in the midst of a dramatic transformation, similar to the one seen during mainframe to client-server days. Complex on-premise software applications are being transformed into easy-to-use subscription-based applications delivered as a service. Cloud computing is arguably the biggest technology wave in several decades. Enterprises must act now to build cloud solutions that will transform their business in the coming decade.

Our panel participants will discuss how companies can achieve rapid time-to-deployment, unparalleled IT efficiency and improved service levels, and will share some insights on what developments they see shape the future of the Cloud.

14.05 – 14.20 | Best Practice Presentation: Smart Urban Solutions

Scott Sauerbier, Senior Vice President Global Sales, Big Belly Solar

Endorsed by

 

14.20 – 14.50 |  Panel : Mobility in the Enterprise

Securely deploying and managing mobile apps in the BYOD era

With a growing proportion of the workforce already mobile, coupled with an increasing number of workers bringing their own devices to work, developments in mobile technology make up a significant part of the hot button issues in Enterprise IT.

Our panelists will share with you everything you need to know about mobile device management, mobile application management, mobile content management, mobile collaboration and mobile security and risk management.

14.50 – 15.10 | Panel : Social Networks and the Marketing Revolution

Social media as the catalyst of a marketing revolution

According to the CMO Council’s sixth annual State of Marketing audit, 2013 is the year of the Marketer, although the report points out  the future requires a new breed of top marketer, one who has the skills, experience and leadership to be able to continue the advancement of the customer experience across a more complex, multi-channel landscape.

Last year, Gartner analyst Laura McLellan predicted that by the year 2017 CMOs will spend more on IT than CIOs, based on marketing becoming more and more technology-based and marketing budgets already being larger – and growing faster – than IT budgets.

Our panelists will share their insights in all aspects of digital marketing; from social media strategies to search engine optimization and from email campaigns to creating immersive digital content and campaigns and socializing them across multiple communities and channels.

15.10 – 15.30 | Coffee Break

15.30 – 16.00 | Panel : The Future of Big Data

How to use, protect, manage, analyze and capitalize on ever-growing amounts of data 

In March 2012 the Obama administration announced a $200 million plan to fund research and development in data management. This new big data initiative to access, store, visualize and analyze massive and complicated data sets comes as volumes of data used by the government and the private sector expand exponentially.

John Holden, Director of the White House’s Office of Science and Technology Policy compared the effort to federal research that led to breakthroughs in supercomputing and the development of the Internet.

While the public sector can play an important role in funding big data research and developing a big data workforce, the private sector will take the lead on big data. Meet four groundbreaking companies that are active on the front lines of data developments in North America, and learn what’s happening in Big Data and what the future holds.

16.00 – 16.40 | Panel : Online Collaboration

Enterprise collaboration and content management in the cloud

Enterprise collaboration is imperative to get more work done and improve execution in critical business functions. You can align employees and make them more productive. Collaboration software enables people to connect, collaborate and communicate from anywhere to get things done far more efficiently than older tools like email, face-to-face meetings and legacy enterprise software.

Government activities also depend on timely access to facts and analysis. The public wants immediate answers to their questions. Citizens, communities, and businesses expect to engage easily with public agencies over the web. But not only must government agencies focus on doing the public’s business as transparently and as cost-effectively as possible, efficient governmental collaboration is essential as well. Streamlined communications on internal and external projects are the cornerstone of government collaboration. This includes sharing and working together on documents and information such as reports, letters, exchanges with constituents and contracts across government departments and external teams.

Meet panelists that will show how your organization can benefit from both employees syncing up and working together, as well as from having a dramatically improved service, support and customer experience externally.

16.40 – 17.30 | Location Matters : The Netherlands

The Netherlands is home to more than 2,100 North American companies. These experts discuss the unique characteristics and benefits that makes the Netherlands such an appealing location for international companies.

17.30 – 18.00 | Networking Reception